Agriculture
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Siggi's Dairy (stylized as siggi's dairy) is an American brand of skyr – an Icelandicversion of yogurt – that is owned by Icelandic Milk & Skyr Corporation and was launched in Whole Foods Market stores across the United States in 2008. The company was founded by Icelandic native Siggi Hilmarsson, who had previously sold his yogurt locally in New York.
As of December 2017, Siggi's was the fastest growing yogurt in U.S. grocery stores, and the best-selling yogurt brand overall at Whole Foods. In January 2018, French dairy company Lactalis announced it had agreed to purchase Siggi's, which will continue to be run independently.
Source : Wikipedia
Siggi Hilmarsson, CEO and Founder of siggi's dairy, shares his insights on how to gain a competitive edge by specializing... Read More