Food & Beverage
Musselburgh, Scotland, EH21 6SY
We are a family-run “real” food business based in East Lothian, Scotland! So what is real food? While there’s lots of debate, in our opinion real foods are minimally processed, as close to their natural state without artificial sweeteners, preservatives and other nasties and preferably organic. However, we do live in a modern world and we realise convenience is important!
We source superb real foods from around the world and make them available at the best possible prices online. We create unique, highly nutritious convenient food products from the same real food ingredients we source and sell.
We work hard to make it easier to avoid overly processed and highly refined foods full of undesirable additives and we firmly believe that healthy eating should be affordable for everyone, it’s why we started the company back in 2011!
We also offer recipes, ideas and tips for using our products that include those with allergies, food intolerances or specific dietary requirements so that everyone can enjoy a healthy diet and find it easier to avoid processed and highly refined foods. We are dietary agnostic but we share vegan, paleo, low carb, vegetarian and non-vegetarian, high fat, low fat and dairy-free recipes so there’s something for everyone, all our recipes are currently gluten-free. We invest in creating wonderful recipe ebooks that show simple, easy ways to use our real foods and give them away for free on our website.
We only provide real, honest food facts. We don’t use unnecessary food marketing hype, tenuous health claims and fancy packaging just to gain sales. You will never find our products called “Superfoods” for example, even though that’s a large part of the product range we sell! We also go against the grain as a food company and challenge the food industry. For example, in our blog, we question if certain foods can ever be truly raw (if you are interested see our blog for more details!).
We also dislike food waste and make it our priority to keep this as low as possible both for the customer and ourselves.
We also encourage our customers to do their own independent research on the health benefits of our products we sell as we believe the best way to change the food industry for the better is from having more informed consumers.
Each day we aspire to always be an ethical, trusted source of the best real foods at the very best prices.