Re-use
Oostkamp, Vlaanderen, 8020
This non-profit organisation collected many tons of re-useable materials. These materials are given a second life when sold in the Kringwinkel shops.
De Kringwinkel reduces waste and enhances social economy. Over 80% of the people working in the organisation are longtime unemployed or have a limited education level.
De Kringwinkel invests strongly in their image and communications and evolved from a "dusty" unpopular image to a hip and young and original image. De Kringwinkel proves that non-profit can be very cool.