Re-use
Antwerpen, Vlaanderen, 2020
De Kringwinkel Antwerpen is a chain of 8 hip second hand shops and a Kilomeet in Antwerp (Flanders, Belgium). It's part of a network of 130 second hand shops troughout whole Flanders.
This non-profit organisation collected over 8000 tons of re-useable materials in 2016. These materials are given a second life when sold in the Kringwinkel shops. De Kringwinkel reduces waste and enhances social economy. Over 80% of the people working in the organisation are longtime unemployed or have a limited education level. De Kringwinkel invests strongly in their image and communications and evolved from a "dusty" unpopular image to a hip and young and original image. De Kringwinkel proves that non-profit can be very cool.